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Meta Ads
Facebook and Instagram campaigns built around strong offers, structured testing and measurable lead or sales goals.
Leads · Sales · RetargetingPerformance marketing · Meta Ads · Google Ads
Paid ads that turn attention intoenquiries & sales.
I build and manage paid acquisition systems for brands and service businesses — from research and creative direction to optimisation and clear reporting.
Europe · USA · UAE · CIS3+ years in marketing
Maryam IsmayilovaPaid Ads & Growth Strategy
$50K+ad spend managed
10K+leads generated
×3.0average ROAS across projects
50+projects launched
What I do
Where I build demand
The channel is never the strategy. I choose the setup around your customer journey, sales cycle and unit economics.
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Google Ads
Search campaigns that capture existing intent and put your offer in front of people already looking for it.
Search · Intent · Conversion03↗
Growth Strategy
Audience research, funnel diagnosis, campaign structure and creative direction — connected into one system.
Research · Funnel · AnalyticsAbout me
Strategy first. Ads second.
I’m Maryam Ismayilova, a paid ads specialist with a finance background and three years of marketing experience. I’m also an incoming MSc Marketing candidate at Corvinus University of Budapest.
I’ve worked across Europe, the USA, the UAE and CIS markets — with interiors, premium furniture, education, fashion, beauty, automotive services and other B2C and service businesses.
I don’t report impressions as a business result. I look at the whole route from the ad to the enquiry, the sales conversation and revenue.
Selected work
Results you can see in numbers
A selection of projects across local and international markets. Commercial details are shared only where permitted.
Interior design studio · Baku
$30K in sales generated within two months
Refined the premium audience, tested direct-response messaging and focused spend on the strongest DM campaigns.
85qualified leads
$4.10cost per lead
$30Ksales / 2 months
Fashion & accessories · Baltics / Europe
110+ enquiries from a €487 campaign
Launched for a Scandinavian-market audience, tested product-led creatives and optimised towards higher-intent conversations.
110+enquiries
€487ad spend
$4Ksales
Education platform · CIS
From 350 to 3,000 followers with a full-funnel system
Connected content positioning and Meta campaigns to grow the audience while supporting enrolments and event sales.
3,000followers
+119.8%reach
+757%follower growth
Premium furniture · Baku
Ten months of consistent growth in the premium segment
The client chose a long-term, consistency-first approach. We continuously refine premium audiences and campaign messaging to maintain strong, stable results for Mobi.
10months together
Long-termpartnership
Stableacquisition
International experience
Different markets. One commercial focus.
Europe
Fashion, accessories and international audience campaigns in the Baltic and Scandinavian markets.
USA
Paid acquisition and content systems for local services, including the Boston automotive market.
UAE
Experience with car rental, luxury fashion and accessories, plus strategy for premium service niches.
CIS
Education, interiors, beauty, retail and premium local businesses across multiple audience segments.
How we work
From audit to a system that can scale
Research & audit
I study the product, customer, competitors, sales process and existing data.
Strategy & setup
I define audiences, offers, tracking, campaign architecture and the testing plan.
Launch & testing
I test messages, creatives and segments, then remove what does not perform.
Optimise & report
I improve efficiency, identify scaling opportunities and report in clear business language.
Services
A format for your current stage
Ad spend is not included. The final scope depends on the market, funnel and number of products.
Ads Audit
$100one-time
A clear diagnosis of what is working, what is wasting budget and what to fix first.
- Campaign and tracking review
- Core metric analysis
- Prioritised action plan
- 60-minute review call
Paid Ads Management
from $400per month + ad spend
Ongoing Meta or Google Ads management focused on leads, sales and transparent decisions.
- Research and campaign strategy
- Setup, launch and monitoring
- Testing and optimisation
- Creative briefs and reporting
3-Hour Ads Consultation
$180one-time
A three-hour consultation on setting up targeted advertising independently. For business owners who want to understand the system and launch campaigns themselves.
- Three-hour personal session
- Step-by-step campaign setup
- Audiences, structure and optimisation
- Practical launch checklist
The working standard
No black box between your budget and the result
Clarity
You always know what is being tested, why it matters and what the numbers mean.
Commercial thinking
Campaign decisions connect to the sales process and business economics.
Honest optimisation
I do not keep weak campaigns alive to make the report look busy.
Free introduction call
Let’s find the growth opportunity in your project
Tell me about your business and current goal. I’ll reply with the next best step — audit, management or a guided setup.
- A quick fit check
- A realistic starting scope
- No pressure and no vague promises